Increase Fan as a new brand in the market as well as maintain high "Talk About" rate (brand engagement) for 15% over the campaign period.
Pop Secret would like to use online media to build brand engagement.
Pop Secret create their owned-media using Facebook Fan Page to engage with its customers. The Fanpage admin is the most important key person to create engagement. We also used "ZocialUp", our fanpage engagement tool to help increase over activities on Page. Customer will get points by "Like" or "Share" content on the Fan Page and redeeming those points for their rewards.
Pop Secret build up the Fan member to 20,000 with 15% Talking about over the campaign period.