Digital Marketing Tactic

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    Challenge

    The global fast food chain company wanted to challenge perception of not being just fast food but it is a fun food for everyone in family.
    Family to thai is all about relationship. Family itself is far more than just Mom dad and son but also mean co-worker, close friends or social friends. And MC Donald is the place that gather all that family happiness.

    Solutions

    The Mc family tree Facebook Application to encourage sense of social family. It allows us to gather social friends, create our own family tree and share all the happiness to every family members.

    Result

    20,000 active user through the campaign. 32,000 Shared to their friend. The winner of this campaign invite his friend about 4,000 people.