LG has proved that good content never need to advertise! With a new song and funny activities, real viral can easily achieved.
LG, an electronic brand, wanted to celebrate its 30 year round and communicate the message " innovation that make you smile".
We always share how we feel through music instead of saying it directly. And from the facebook page insight music pages are the most LIKED category of LG fans.
Smile with Mild Music Marketing. Music that inspire every customers to smile and Microsite to encourage sharing your smile forward.
Reach 10 million people on Facebook.300,000 Mild MV view on YouTube without PAID MEDIA 315,000 Fans increase on LG Thailand Fanpage.