Celebrity and Social Media is the powerful combination, CnC grab young girls attention by create a cross media activity using both online and offline event as a touch point for their target audiences.
Using Nod the star as endorser to create linkage between C&C Energize wash and every morning refreshment.
Young girls everyday check their Facebook to refresh their idol update latest news. The more they get closed to their idol, they feel more energize in their life.
Energy Like Nott _ facebook cover sticker app with beloved idol. App idea is to create and show your own "Energize photo together with Nod" and top 30 persons who get the best vote will win exclusive energetic experience.
16,000 fan increased. 1,084 candidates join campaign. 31,350 total vote all candidates.