A good content marketing on social media has been proved for long-term success. Bifesta successfully introduce their product into consumer's mind by using the right content and the right social activity.
Bifesta, the make up remover brand wanted to encourage product trail and communicate its core strength easy, fast & clean.
We all want to sleep quick after a big day. Taking a long time and too much effort to wipe before bed could make us more exhausted.
Wipe Away facebook game application to communicate wiping is so easy and fun in just 30 seconds.
4,400 user and 1 Million reach on Facebook. Total playing times in application is about 80,000 times. Only Winner of this activity get about 20,000 times of playing application.